Client: The New Swindon Company/ Swindon Borough Council
Working with: Arup
Location: Swindon, Wiltshire
The New Swindon Company appointed us and Arup to deliver a comprehensive renewal of Regent Street, a key pedestrian retail thoroughfare within the Swindon's town centre. The brief was to establish a new urban environment which would serve as a stimulus for Swindon's retail economy as part of its Central Area Action Plan.
We acted as lead creative designers, working with Arup, helped steer the winning bid, and undertook detailed design and tender phases to regenerate the tired 1980s public realm. Throughout the construction phase we were responsible for providing support and oversight to the contract administration team.
Our design strips the congested street free of visual and physical clutter and re-creates it as a dynamic and inviting space. Key pedestrian desire lines, defined in the natural stone surface paving, are used to shape these spaces. An historic local tram line is used as a motif for the movement in the street and is represented by staggered lines of contrasting natural stone. Sequences of open space between tree planting and street furniture highlight the crossroads of the main street and ease pedestrian movement. Within the main thoroughfare, a series of elliptical pavement islands, containing contemporary street furniture, form defensible resting spaces for the tired shopper. Two new street trees alongside the seating help to bring shelter, visual interest and live foliage back to the urban environment.
Working alongside lighting artist Peter Freeman, and Arup engineering, we have designed animated feature lighting within Regent Street. The effect of moving colours of light and motion-sensitive pulses of light reinforces the movement of pedestrians and draws attention towards two bold new structures at the main approach to the street.
Animation produced in collaboration with www.Rendermedia.co.uk